Project – Ethnography Research Opportunity: Navigating London

Ethnography Research Opportunity: Navigating London

We are seeking residents of the London Boroughs to participate in an in-person research study. Our researchers are visiting from the US to understand the practicalities and challenges of navigating London’s roads and pavements.

Males and females aged 18+

All to live in one of the following  London boroughs of Barking and Dagenham / Brent / Camden / Ealing / Greenwich / Hackney / Hammersmith and Fulham / Haringey / Islington / Kensington and Chelsea / Lambeth / Lewisham / Newham / Redbridge / Southwark / Tower Hamlets / Waltham Forest / Wandsworth / Westminster, / The City of London

What is an In-Person Ethnography?

An “Ethnography” is a research method where we learn by observing you in your typical environment. Instead of a standard office interview, a researcher will join you on a journey you regularly take to observe your experience and the road conditions in real time.

Must do one of these activities during the research (Allow 2 hrs):

Client would like to accompany you on any of the following journeys – this will recreate one of the following:

§  Commuting

§  Grocery shop

§  School run

§  Leisure trip

Essential Requirements

Dates & Duration: Wednesday 4th March – Sunday 8th March 2026. The session lasts 120 minutes.

Filming & Privacy: Extensive filming will take place for internal research use only. Footage will not be used for public advertising or social media. An NDA must be signed.

Pre-Task: You must take 2–4 photos of “pain points” on your routes (e.g. confusing junctions or difficult turns) before the session.

The Incentive (Paid via BACS within 5 working days)

• £250: Professional Drivers (e.g. Black Cab, Uber, Delivery, or “White Van Man”).
• £150: Pedestrians, Cyclists, and Personal Drivers (e.g. commuters, school runs, errands).

Session Format & Logistics

We will roughly follow this structure, meeting at a visible public landmark of your choice:

Introduction (10 mins): Discussion of your travel background.

The Journey (40–50 mins): A drive-along, cycle-along, or walk-along (following a cycle route where possible)

Closing Chat (30–40 mins): A sit-down discussion in a public place, such as a park or quiet café.

Parking & Access: For those driving, please suggest meeting spots with parking access.

You will need to park for 10 minutes at the start and park fully for the final 30+ minutes.

Any parking fees will be covered by the client.

PLEASE NOTE: All to be truthful with the information that is given

• Turning up for the interview/focus group on time
• If you have lied to qualify, YOU WILL NOT BE PAID ANY INCENTIVE, and YOUR RECRUITER WILL NOT BE PAID THEIR RECRUITMENT FEE
• Any wifi issues that affect the interview may result in you receiving a reduced or no incentive
• Using a device which has not been allowed will result in a reduced or no incentive
• Conducting your interview from your car will result in no incentive

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Please state clearly which group you are interested in – please do not say “any” or you will not be considered.

If you are interested in this project, please follow the link and submit your form, and someone from the office will call if you meet the criteria.

https://forms.gle/JB7LBMyxrXsCTLaT9