FOOTWEAR AND FOOTBALL – LONDON AND MANCHESTER – FEMALES ONLY

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Are you currently;
Living at home with parentsLiving with peersCohabiting/married/single without childrenCohabiting/married/single with child/ren under 10 years living at homeStudentEmployed full-time or Part-timeNot employed but actively looking for work

Can you tell me where you live, please?

select all statements that apply to you:
I am working normally despite the current climate with COVID-19I am working full time but due to COVID-19 I am working from homeI am working reduced hours due to COVID-19 but in my normal work environment (not at home)I am working reduced hours at home due to COVID-19I have been furloughedI have been made redundant due to COVID-19

Can you tell us how you feel about the current situation with COVID-19 and how it is impacting you on a daily basis?
Highly anxious and consumed by the newsConcerned and distracted by the situationOverwhelmed and unable to concentrate on other thingsConcerned but able to carry on as normally as possibleAnxious and aware of the news but trying to live normallyTaking each day as it comes with some good days and some bad daysLiving as normally as possible and not paying much attention to the newsSimply riding the wave and waiting to see what happensNot at all concerned or bothered – it is what it is

COVID-19 will have had an impact on all of us, during the project we would like to think about the future, a future when the threat of COVID-19 is gone. Do you feel comfortable and able to project yourself into such a scenario?
Yes, I feel able to think about the future, despite present circumstancesNo, I do not feel able to think about the future given present circumstances

Do you play sport regularly?
YesNo

What sport do you play?
RugbyFootballRunningTennisHandballSwimmingOther

Do you play football for a team or club?
YesNo

Can you tell me which football team you play for? Specify the name, the area and how long you’ve been there.

How long in total, have you been playing football for either leisure or your team?

How many times per week do you play football (this can include training)?
Once a weekTwice a weekThree times per weekFour times per week or more

Which of the following best describes your role in choosing and purchasing your sportswear/football gear?
I choose and buy what sportswear/football gear I want on my own.I choose my sportswear/football gear I want but someone else buys it for meI do not choose my sportswear/football gear and someone else buys for me

I am going to name some sports brands, can you tell me:

The ones you know, even by name
NikeAdidasPumaNew BalanceUmbroMizuno

The ones you wear regularly
NikeAdidasPumaNew BalanceUmbroMizuno

The ones you have purchased in the last 6 months
NikeAdidasPumaNew BalanceUmbroMizuno

The ones you would never buy, or that you don't like
NikeAdidasPumaNew BalanceUmbroMizuno

The one you are a total fan of (your favourite football boots brand)
NikeAdidasPumaNew BalanceUmbroMizuno

Have you bought at least one pair of football boots in the last 12 months?
YesNo

Can you tell me the brand(s) of football gear you have purchased recently (within the last 12 months): if more than one brand, please list them all

Football boots

Sweat /T-shirt/ Jersey

Jogging/Shorts

Gloves

Who is your favourite professional football club and why?

Based on your favourite club?
What do you think about the team?

Who is the best player? What do you like about him?

What do you think about their manager?

Among the sentences below, can you tell me which ones you agree or disagree with on a scale of 1 to 5 where 1 means "not at all" and 5 "completely agree"?

My life is mainly about football, I think and live football a lot
12345

I would love to be selected to play as a professional but I know it is just a dream
12345

I dream of becoming a professional player
12345

Football is a passion for me, I like to play football but I know I won't make a living out of it
12345

I pay attention to my lifestyle to be always in shape for games and training: I avoid going out late and pay attention to my diet
12345

I know that studies are important but for me, football comes first
12345

I love to follow football players on social media
12345

I love to watch live games, follow the results, watch the highlights, keep up to date with the latest news regarding football
12345

Among the sentences below, can you tell me which ones you agree or disagree with?
Brands are important to me because they guarantee quality
AgreeDisagree

When I buy my football gear low price is my main purchase criteria
AgreeDisagree

I like to try new products when they come out
AgreeDisagree

I think that advertising and marketing take up too much space nowadays
AgreeDisagree

I like watching advertising from sports brands to know about the latest innovations in football
AgreeDisagree

I like to share my ideas with people, discuss and meet new people
AgreeDisagree

I am a bit shy and I don't really dare to express myself in public
AgreeDisagree

If you could create your ideal/dream football team, which players would you take? And who would you take as a manager?

Which social media are you using?
TwitterFacebookSnapchatYoutubeInstagramTikTok

Which celebrities are you following on social media?

To enable us to obtain a good mix of people could you tell me which of the following words you think other people (e.g. your friends, family and colleagues etc.) would use to describe you? (you can choose as many or as few as you like)
PracticalImaginativeDown to EarthExperimentalSeriousSociableLiberal mindedOpinionatedFree thinkingHesitantOutgoingCreativeIntellectualArtisticConservativeAdventurousShyModernArticulateReserved

In the course of your work, do you have to use a computer, work behind a screen?
No, I don’t have to work behind a computerYes, I use a computer but rarely (less than 50%)Yes, I use a computer about 50% of my working timeYes, I use a computer more than 50% (or even every day)

Which, if any, of the following devices do you own and use regularly?
SmartphoneTabletLaptop with webcamDesktop PC with webcam

Do you have a fast and reliable internet connection at home?
YesNo

Do you have a quiet place to take part in the project away from any loud noises or distractions?
YesNo

Which of the following statements best describes how comfortable you are with technology?
I consider myself to be tech-savvy, people come to me to ask my advice on technologyI am quite comfortable with technology and rarely need to ask for helpI sometimes have to ask for help with technology but can complete basic tasksI regularly need assistance with technology

If you want to be selected for this study, you will be asked to select and send, before the group date, one link or picture of a football ad from a brand you like (it can be a picture from a digital ad on social media, a picture of a billboard or a link to a youtube video…). Is this ok?
YesNo