Project MORRISONS CANNING TOWN

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Are you currently;
Living at home with parentsLiving with peersCohabiting/married/single without childrenCohabiting/married/single with child/ren under 10 years living at homeStudentEmployed full-time or Part-timeNot employed but actively looking for work

Can you tell me where you live, please?

select all statements that apply to you:
I am working normally despite the current climate with COVID-19I am working full time but due to COVID-19 I am working from homeI am working reduced hours due to COVID-19 but in my normal work environment (not at home)I am working reduced hours at home due to COVID-19I have been furloughedI have been made redundant due to COVID-19

Can you tell us how you feel about the current situation with COVID-19 and how it is impacting you on a daily basis?
Highly anxious and consumed by the newsConcerned and distracted by the situationOverwhelmed and unable to concentrate on other thingsConcerned but able to carry on as normally as possibleAnxious and aware of the news but trying to live normallyTaking each day as it comes with some good days and some bad daysLiving as normally as possible and not paying much attention to the newsSimply riding the wave and waiting to see what happensNot at all concerned or bothered – it is what it is

COVID-19 will have had an impact on all of us, during the project we would like to think about the future, a future when the threat of COVID-19 is gone. Do you feel comfortable and able to project yourself into such a scenario?
Yes, I feel able to think about the future, despite present circumstancesNo, I do not feel able to think about the future given present circumstances

Looking at these statements, can you tell me which one best applies to you?
I am solely responsible for the food shopping in our householdI am jointly responsible for the food shopping in our householdSomeone else is solely responsible for the food shopping in our household

What supermarkets do you shop at most often?
Shop in most often and spend the most money in? (primary)
M&S (food department)MorrisonsASDACo-opAldiLidlTescoWaitroseSainsbury’sIceland

Shop in occasionally or use it for top-up shopping? (secondary)
M&S (food department)MorrisonsASDACo-opAldiLidlTescoWaitroseSainsbury’sIceland

Used to shop in but no longer do so?
M&S (food department)MorrisonsASDACo-opAldiLidlTescoWaitroseSainsbury’sIceland

Choose not to shop in?
M&S (food department)MorrisonsASDACo-opAldiLidlTescoWaitroseSainsbury’sIceland

about your purchases in supermarkets, which of the following attitudes best sums up how you feel?
I always try to buy budget-priced products as everything is so expensive these daysI usually just buy what takes my fancy – I don’t take too much notice of how much it costs.I am quite a money-conscious shopper but I buy items that I feel are good value for the money, not necessarily the cheapest products.There are many products I’ll consider but I always buy whatever’s the cheapest among them on the day.I don’t tend to look at price when I make purchases

To enable us to obtain a good mix of people could you tell me which of the following words you think other people (e.g. your friends, family and colleagues etc.) would use to describe you? (you can choose as many or as few as you like)
PracticalImaginativeDown to EarthExperimentalSeriousSociableLiberal mindedOpinionatedFree thinkingHesitantOutgoingCreativeIntellectualArtisticConservativeAdventurousShyModernArticulateReserved

If you were to be a colour – what colour would you be and why?